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DentalMatrix Blog

DentalMatrix Blog

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2012

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2011

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2010

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CPM vs. CPC for Dentists

Posted on 01-31-2011

When you are setting up a paid traffic source for your dental website, you sometime get to pick between CPC (cost per click) or CPM (cost per 1000 impressions) for your plan.Where these differ is ...

4 Comments

Should Dentists Use Paid Search?

Posted on 01-27-2011

One of the most tried-and-true ways to get traffic to your dental website is to use paid search traffic, which is often referred to as Pay Per Click (PPC), or sponsored search.  This can be ver...

5 Comments

The Risks of Copying Competitors

Posted on 01-26-2011

While you progress in marketing your dental website, you may see a competitor's site and want to model it. This is a common temptation, especially if your competitor is successful. Sometimes this ...

6 Comments

Facebook Birthday Tip for Dentists

Posted on 01-25-2011

Some months back, we talked about promoting your dental website through contacting your patients on their birthdays. We talked about postcards, ecards, and phone calls, but somehow did not mention...

4 Comments

The Two Types of Millionaire Dentists

Posted on 01-24-2011

Hope you all had an outstanding weekend. When building up your dental website and practice, you may sometimes wonder what separates the super-successful dentists from the ordinary. Do you have wha...

8 Comments

Finding Domain Variations for Your Dental Website

Posted on 01-20-2011

As we talk about domain names for your dental website, the question may have come for you, "What do I do if my perfect domain name is taken?" It's scary to think that your dental ...

5 Comments

Domain Extensions for Dentists

Posted on 01-19-2011

Yesterday, we took you through a tool that helps you pick domain names for your dental website that won't flag Google's spam sensors. You may have noticed that a .com is treated significantly bett...

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Choosing a Dental Website Domain

Posted on 01-18-2011

When you first pick a domain name for your dental website, it pays to consider how Google will evaluate your choice. Google looks at each domain name and makes a determination for how scammy or sp...

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Empowering Your Dental Support Team

Posted on 01-17-2011

As your practice and dental website marketing develops, you'll find that you will not be able to always field the common calls, questions, and complaints that will happen with your office. You wil...

5 Comments

Paid Traffic & Your Dental Website

Posted on 01-13-2011

When you start paid traffic campaigns for your dental website, you find yourself in front of a lot of new numbers. There's Cost per Click, Cost per Conversion, Conversion Rate, and many more. You'...

7 Comments

The Real Deal on "Bad Press" and Dentists

Posted on 01-12-2011

We've all heard the phrase "there's no such thing as bad press."As a health professional with a dental website, you know you don't have the luxury of letting your reputation go wild, but...

1 Comment

Getting Your Dental Website Blog More Attention

Posted on 01-11-2011

Sometimes, it can feel like the blog for your dental website is getting ignored by Google, no matter how much work you do on it.Here's a solution to get your site re-crawled and noticed by the sea...

4 Comments

The 4 Elements to Your Thriving Dental Business

Posted on 01-10-2011

It's mankind's nature to make things more complicated than they actually are. Business is no exception. When thinking about how to improve your business and dental website, it really only comes do...

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The Tao of Dental Marketing

Posted on 01-06-2011

On this blog, we cover big picture subjects, such as goal-setting and networking, as well as smaller details like specific local SEO tactics. Depending on where you with your dental website, some ...

2 Comments

The Goal and the Finish Line

Posted on 01-05-2011

For the first week of 2011, we've been going over goal strategies to help with your practice and dental website. Today we're going into the topic of making your goals measurable. If you set a goal...

11 Comments

Action Goals and Results Goals for 2011

Posted on 01-04-2011

On Monday, we had a post about New Year's resolutions, and how people often start off on the wrong foot by using the word "try." Today we'll get into some more goal setting strategy to h...

4 Comments

Why New Year's Resolutions Fail

Posted on 01-03-2011

If you're like most people, there's a good chance that you have resolutions for 2011.  You want to turn up the juice in your business and bring in more new patients, as well as expand the mar...

6 Comments

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