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Dental Matrix Moves to Bigger, Better, Location

Posted on 05-31-2011

Today is our first day in our new building.  We've moved to a bigger office with nicer desks, beautiful lighting, and much more space to build our growing team of internet marketers for dentists....

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Email Tip - Adding More Links to Emails

Posted on 05-25-2011

Here's another idea for how you can grow your dental marketing.Contrary to what you might think, adding more links to your email communications raises the chances of someone clicking through and sch...

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Email Tip - Mentioning Current Facts

Posted on 05-23-2011

When you're marketing your dental website through email, a great way to increase the amount of subscribers who click links and visit your office is to talk about some current truths in your commun...

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Marketing Hype and Dentists

Posted on 05-20-2011

As a business professional with a dental website, you'll often here reports and rumors about Google changes, economic events, and tips on how to manage your website marketing.While some of these repor...

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Facebook Ad Update for Dentists

Posted on 05-18-2011

If Facebook Ads is part of your arsenal for your dental website marketing, then there are some new changes to look at.Now advertisers can use broad-targeting "multiple choice" options so...

6 Comments

Are You an Unlucky Dentist?

Posted on 05-16-2011

This past Saturday, I was watching an old episode of the Sopranos. It was from the year 2000, but the themes seemed very relevant to the recent economy troubles and how major players were not taking...

7 Comments

Dental Money Block: The Wealthy & Weird

Posted on 05-13-2011

Recently, a friend showed me a picture of a humongous mansion owned by a local billionaire.  She said, "I'm glad I don't have that much money.  If you get into the billions, your head...

6 Comments

Can You Really "Just Get By" as a Dentist?

Posted on 05-11-2011

A very tricky concept for small business owners to understand is that you can never stay in one spot in your business success. Your practice and dental website will always either be improving or get...

4 Comments

Your Dental Marketing Fears

Posted on 05-09-2011

When you're promoting your dental website and dental practice, you will find yourself in situations that make you more than a little afraid. Maybe you want to start advertising for a competitive pro...

6 Comments

Being the Dentist Who Stands Out with Basic Professionalism

Posted on 05-06-2011

The great marketing copywriter John Carlton has a mantra to live by called the Professional's Code: "You show up where you're supposed to be... when you said you'd be there... having done what yo...

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Staying Clear of Assumptions with Your Dental Patients

Posted on 05-04-2011

The concept that "you are not your customer" has been around in business for a long time.  When we operate under the assumption that the patient, client, or customer thinks or acts like...

2 Comments

Buying Where the Other Dentist Buys

Posted on 05-02-2011

In an earlier post, we talked about the pitfalls of blindly copying your competitor's dental website. Even if the other dentist is very successful, he or she could be succeeding in spite of the ma...

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