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DentalMatrix Blog

DentalMatrix Blog

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Your Success Network

Posted on 06-29-2011

A theme you see come up in a lot of self-help books and audios is the idea that you are either pulled up or held down by the people you socialize with.Some even have an equation where they say if you ...


Dental Facebook Ads on the Increase

Posted on 06-27-2011

Here's recent development for dentists who have been thinking about using Facebook Ads for their web marketing initiatives.Two new things have happened with Facebook:1)    Facebook is i...


Action for Dental Marketing

Posted on 06-24-2011

I had a very interesting mini-metaphor happen in the DentalMatrix office today, concerning wealth and prosperity.The vending machine in the building tends to hold onto coins, so you have to shake it a...

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Dental Webinars and Responsibility

Posted on 06-22-2011

Lately, the webinar has become a very popular marketing tool for small businesses, including in the healthcare industry.  Webinars are similar to teleconferences, but have the presentation made o...


The Dental Web Marketing Terrain

Posted on 06-20-2011

If you're hiking a trail in the wilderness, things might not always go according to plan.  It may have rained so the rocks might be slippery.  Maybe the water isn't clean enough, or mosquito...


Dental Staff Competency

Posted on 06-17-2011

Last week, there was a very interesting post on Dan Kennedy's blog.  Dan Kennedy has built a large reputation helping dentists with practice management.  Here's the quote:"It is SO rare...

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Evading the Dark Seduction of Ratios

Posted on 06-15-2011

http://dentalmatrix.com/blog/b_7196_evading_the_dark_seduction_of_ratios.htmlA lot of great things can come from being a "stats junkie" and progressively improving your conversion rates and ...


Showing Appreciation to Your Dental Referrals

Posted on 06-13-2011

Here is a tip that many dentists miss, even though on the face of it, it should be very obvious.When a patient refers someone new to your office, it is essential that you promptly thank the original r...

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If Your Office Gets Poor Reviews

Posted on 06-10-2011

Sometimes no matter what great service you provide your patients, bad reviews can come up at online review sites.  A patient might have unrealistic celebrity-smile expectations from your work, or...


Email Tip - The More Emails, The Better

Posted on 06-08-2011

It can be astounding how often the best marketing practices go against common expectations.  Longer sales copy results in more sales, simple graphics often work better than complex graphics, an...

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Your Control in Your Practice

Posted on 06-06-2011

This past week, some of the Dental Matrix team went to a pizza joint on a lunch break.  We were dismayed that the pizzeria was not only closed, but had a sign with the words, "Due to events ...


New Building and Ceremony Pictures

Posted on 06-03-2011

On Tuesday, we happily moved to our new building in the Mira Mesa area of San Diego.  Here are some pictures from the opening ceremony: ...




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