Paid Search vs. SEO for Dentists
Posted on 02-09-2011
If you could only have one, I'd say natural search is definitely better. It's got a better clickthrough rate, and costs a lot less once the front end work is done. However, it's better to have both bases covered.
With paid search, a huge benefit is that you get clicks and patients right away. Natural search takes some time to build. Also, having your dental office show on both sides of the Google page will lend you additional credibility.
Because of this, DentalMatrix ideally handles both paid search and natural search, so our clients' dental websites will get the maximum power from Google. We don't do this for everyone, but for dedicated clients, we can put together a supreme package like this.
An especially astute reader of ours recently made a comment on our post about paid search for your dental website. She said that many more people would click on a natural search result over a paid ad.