Posted on 03-01-2011
Before I was at DentalMatrix, I was doing some freelance web marketing. One practice I came up with to make sure a client's message was coming through was the "coffee shop test." What I would do is have the website open on a laptop and show the site to random customers in the coffee shop to see if they understood what the website was about. If they knew right away, then we were on the right track. If their eyes glazed over and they got confused, then we knew there were major changes that had to be made.
Never discount the power of a third party view of your dental website. Even if the person looking at it is not your ideal patient, you still want to be sure that he or she understands what you're promoting.
The first thing you want covered with your dental website is to make sure that everyone unequivocally knows you run a dental practice. This may seem obvious to you, but your web visitors do not have your perspective and might not automatically understand.