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Your Auto-Generated Dental Advertising

Your Auto-Generated Dental Advertising

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Posted on 04-20-2011

As your market your dental website, you will see many possibilities for advertising. An expanding trend is the ability to auto-populate your advertisements with demographic information.

This week, I saw an ad that took this a bit too far. It said "California: Is it a scam?"

This is a formatted headline that has worked with product names, such as "Weight Loss Pills: Is it a scam?" or "Tummy-tuck: Is it a scam?"

While questioning whether the entire state of California is a scam may make a lot of people laugh, it's not very funny to whomever is paying hundreds or thousands of dollars to show the ad.

Be very careful when using auto-generated ad text, or avoid it altogether.

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