Posted on 05-02-2011
Today I want to talk about another issue, using the same providers as a competing dentist. It can seem safe to assume that if a dentist is performing well, he must be hiring and buying from the right people for web hosting, accounting, and other services.
However, it's very likely that in that very office, there's a murmur of disgruntled employees about the decision. The dentist could have been hoodwinked and locked in a contract or hired based on a friend's poor recommendation.
Always make sure you do your own research before choosing a provider. Even the best dental marketers make mistakes so never follow blindly.
In an earlier post, we talked about the pitfalls of blindly copying your competitor's dental website. Even if the other dentist is very successful, he or she could be succeeding in spite of the marketing choice or simply doing a marketing experiment just when you start imitating.