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Being the Dentist Who Stands Out with Basic Professionalism

Being the Dentist Who Stands Out with Basic Professionalism

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Posted on 05-06-2011

The great marketing copywriter John Carlton has a mantra to live by called the Professional's Code: "You show up where you're supposed to be... when you said you'd be there... having done what you said you'd do."

This may seem obvious, but it's neglected by so-called "professionals" in every industry, including dentistry.  People who go to dental offices half-expect to be stuck in the waiting room for twenty-five minutes or to have their insurance processed the wrong way.  

In the rest of life, people are regularly late to social appointments if they even show up at all.

If you can be one of the few rock-solid professionals and simply pick up the slack where everyone else is screwing up, you'll be way ahead of the competition.

Affinity said:

Haha. I woke up down today. You've cehreed me up!

2011-12-31 05:22:20

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