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Marketing Hype and Dentists

Marketing Hype and Dentists

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Posted on 05-20-2011

As a business professional with a dental website, you'll often here reports and rumors about Google changes, economic events, and tips on how to manage your website marketing.

While some of these reports can prove valid, you should think about Ben Franklin's quote: "Believe none of what you hear and half of what you see."

Franklin wasn't saying that you should assume everyone's lying.  What he meant was that you should put everything you hear up for evaluation.  People often either misunderstand data before reporting it or accidently or intentionally miscommunicate that data.

Even our own eyes can deceive us because we see events and analytics through a lens of past experiences and current beliefs.  Because of this, it's always good to keep an open mind when marketing and researching for your dental website.  

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