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Posted on 07-20-2011
You may remember when marketing your dental office or clinic was a one-way conversation. As a business owner, after creating your marketing campaign you were pretty much done. Either your marketing efforts worked or they didn't, and success was easy to measure. Whether or not patients responded to your ads or promotions would immediately let you know if your marketing efforts were successful.
Now, with the rise of social media and online interactions, the playing field for dental marketing has completely changed. With the creation of services like Facebook and Yelp, your marketing efforts are much more likely to involve interacting with your patients instead of talking "at" them. This online interaction has both its upsides and its downsides. In the "old days" a huge dentist's office with a sizable marketing budget may have been able to crush their smaller competitors with their marketing efforts alone. Today, smaller dental clinics can aggressively compete against larger competitors simply by offering a great dental experience and above average customer service. A small dental office with a dedicated staff can leverage their superior service and gain a distinct marketing advantage over big marketing budgets. This helps small businesses compete because even a huge marketing budget can no longer protect big businesses from getting hit hard from a negative social media backlash if they offer sub-par service.
But how do you use social media to show off your great service and market your business? The answer lies in getting patients to talk about your business online. Social media services like Facebook provide dentists with a free way to converse with their patients online and get constructive feedback on how to improve their overall customer experience. Interacting with patients on services like Facebook or Yelp also gives you the ability to turn angry or unhappy customers into the number one advocate for your business.
Have you gotten negative reviews or had negative comments made about your dental office? You don't need to suffer in silence, it's possible to actually use these reviews to grow your business. You can turn a negative review around by contacting the reviewers publicly and making things right for them. This also demonstrates to future patients that you care about keeping your patients happy. Want to learn more? Check back for our next blog post which will teach you how to turn a negative reviewer into your dental clinic's number one advocate!
If you would like more advice on what you need to do to market your business effectively online, don't wait another day! Download this free Dental SEO Guide by DentalMatrix and learn how to market your dental clinic online effectively and get new patients. This exclusive SEO Guide was written specifically for dentists by our marketing experts and will walk you through several free and cheap ways to spread the word about your business online. DentalMatrix also offers "Starter" marketing packages to get dentists off the ground with a new website. If you are too busy to worry about SEO and web marketing, you can opt for our "Premium" or "Elite" marketing packages where we will do all the legwork for you so you can focus on handling all the patients coming through your door. Contact DentalMatrix for a free web marketing consultation today!
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