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Posted on 07-29-2011
With the rise of social media and online review sites, word of mouth is becoming more important to dentists and dental business owners than ever. It used to be that an angry patient could tell their friends and family that they didn't like your business, but that was the extent of the damage they could cause. Now, an angry patient can blast their complaints across the internet, potentially scaring off future patients from ever walking through your door.
Bad reviews happen to every business, but as the owner of a dental clinic, you can actually harness the power of these bad reviews and turn angry patients into your biggest advocates. The idea behind this technique is twofold. You want to make things right for the patient who felt wronged, but you also want to publicly show others that your dental clinic takes the satisfaction of their patients seriously.
Even if you are treating your patients right and following up with patients after every visit, there is still a chance that someone will leave a bad review about your clinic. Fortunately, the following steps will walk you through what you need to do to turn this negative situation into a positive one.
Here is how to turn bad reviews into positive marketing for your dental clinic:
This three prong approach will turn any patient from a complainer into a brand advocate for your dental clini. Instead of publicly putting your business under fire, they will be bragging to all their friends and family about what a great dentist you are. Even better, anyone who sees your quick response to the negative review online will feel like they can trust your clinic to provide the dental care they need.
Ok, now that you have responded to any bad reviews, the next step is to start generating new, positive reviews and comments about your clinic. There is a simple technique that will both prevent bad reviews and encourage patients to leave good reviews. All you need to do is first make it easy for your patients to leave reviews, and then start reminding them about leaving reviews while your services are fresh in their mind. For example, you might follow up with patients by email after each dental visit, asking for them to leave a review and making sure to provide them with quick links to your business profile at online review sites, such as your Yelp or Facebook profile.
Would you like to start getting reviews but are overwhelmed with all the different review websites and social services? Want help linking your website up with places your patients can leave reviews? At DentalMatrix, our Premium and Elite marketing packages are specifically designed to help dentists market their business effectively and our marketing specialists will do all the work for you, including helping you get set up on multiple online review websites. We will even create a "Share Your Experience" page on your website for you, making it easy for patients to leave reviews for your dental clinic. Interested? Contact DentalMatrix today!
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