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Posted on 06-27-2012
By: Mike Garcia
If you have done a online search using Google recently, you may have started to notice that some search results show a picture and a by-line for blogs or articles. These new ‘by-line’ additions are Google’s latest effort to see who is authoring what. These ‘by-lines’ are called “rel=author” parameters and are a way to link your content anywhere online to your Google Plus profile. This new functionality is important because it allows an online user to find articles and blogs written and published by a particular author.
Below is an example of a normal search result:
However, when the author adds the “rel=author” parameter to their blog or article, search results will look like this:
This new parameter lets Google know who authored this article and lets online readers learn more about the author. For instance, if you write a blog about periodontal disease, a user can click on your name and learn about your background, advanced studies, and experience in the dental health field.
Here is what the code looks like for my authorship tag:
Written by <a rel="author" href="../authors/mikegarcia">Mike Garcia</a>
However, to use these authorship tags, you must have a Google Plus profile. If you need help with setting up your professional Google Plus profile, please review our Dental Matrix blog from last week.
Once you have set up your Google Plus profile, follow these 4 Quick Steps to set up your authorship tags.
1.To begin, you must add this code in your blog or article:
<a href=(profile_url)?rel=author”>YOUR NAME</a>
2. You will need to replace (profile_url) with the Google Plus profile URL, which is the 21 digit number listed in the URL. See the sample below.
3. Next you will need to put the code into the top or bottom of your article, where ever you would like your name to appear. You need to insert the code while in HTML view, so click this button before you insert the code->
rel=author">Dr. Kaylynne Koubsky</a>
4. Lastly, go to your Google Plus profile page and add a link to your new blog or article in the Contributor area.
-Click Edit Profile
-Click About and scroll down until you reach the Contributor area.
-Click Add custom link and paste the link where it says URL. Be sure to give it a relevant name.
-Click Done Editing
Once you have added the “rel=author” code to your blog, your by-line and Google Plus picture will appear in search results returning your blog. Adding this authorship tag is a way to earn more online authority on topics in the dental field, such as dental implants. Authorship tags will increase your visibility in search engine results as well.
If you would like DentalMatrix to manage your Google Plus business and Social Media pages, call us at 800-IMATRIX and our Internet Consultants can tell you more about our managed Social Service for dental practices.
For a more visual demonstration on Google Authorship check out our video below.
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