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Posted on 07-11-2012
With over 800 millions unique users monthly, YouTube is the second largest serach engine in the world; over 60 hours of new video are uploaded on YouTube every minute covering an unlimited variety of topics. As a dental business owner, reaching and engaging a unique audience is important for your website and dental practice. Video has become one the most essential tools in achieving reach and engagement for your targeted audience.
Thinking about producing a video for your dental practice? Here are 3 benefits it will provide:
1. Give Patients an Office Preview, Boost Conversions
A well-produced, online marketing video allows you the opportunity to introduce yourself and highlight your practice to potential patients. Videos help boost your conversion rates, changing online viewers to new dental patients by creating a level of familiarity to entice them to call.
2. Visual Appeal
Content remains a key element in your online marketing efforts, but users are also looking for websites that are visually appealing. With the way the Internet is changing, many people are relying more and more on images and videos to absorb information. This is especialy true with the high increase in mobile users simply due to the easy accessibility of visuals through mobile phones as opposed to large chunks of text.
3. Increasing Engagement Through Your Social Media
Your online presence for your dental business includes web marketing efforts through your website as well as your social media platforms. Video provides an opportunity to increase the total reach and engagement of your social media audience. Patients can “Like,” “Comment,” or “Share” with their friends and circles who may not yet be patients. Prestige Dental is a good example of how video improved their social media prominence.
This dental practice shared their video via their Facebook business page and subsequently received 13 unique views in 4 days. When you post a video, this is not only available to your target audience. It also shows up in their friends’ newsfeed creating an expanded audience of viewers, and this helps build momentum over time.
Creating a custom video for your dental practice boosts your marketing efforts and increases your online presence. Call us today at 1-800-IMATRIX to learn more about our DentalMatrix Media Service. We have the custom video solution for you!
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