Search engine optimization (SEO) is important for marketing online videos for your dental practice. Following specific guidelines when shooting videos for your online marketing campaign is crucial, but also keep in mind that the goal of your video is to promote your dental services and increase viewer-to-patient conversions.
First page placement in search engines helps to increase your number of video views, website visitors and scheduled appointments. To make your YouTube video SEO-friendly, follow these four steps to capitalize on the potential of online video production.
Create a Description Through Titles and Tags
Video hosting sites, including YouTube, organize videos through description, titles and tags. The video you create for your dental business should focus on a pre-determined keyword or keyword phrase. When creating your title, make sure to keep the length at 66 characters since it will appear shortened in a search engine.
Description and tags are designed to highlight the concepts of your video and will consist of secondary keywords chosen for your dental practice’s SEO campaign. Include a link in your keyword-rich video description to send visitors to your website. Create a landing page relevant to your video content to increase your conversion rate.
Promote Your Dental Video by Embedding and Linking
When other websites embed and link your video, this improves your SEO as embedding and linking both serve as inbound links. By accruing a variety of credible sources that deem your video worthy to share, this will boost search engines to promote your video even more.
Increase Popularity of Video with Views
Videos on YouTube and other video hosting sites all have built-in view counters. Google and YouTube video searches are ranked by the popularity of videos (number of views). Increasing the number of views for your dental video in a short amount of time will deem your video to be more popular in the eyes of Google than a video with similar content that does not have as many views.
Get the Social Networks Talking
YouTube acts as a social network by allowing users to comment, review, share and save videos to playlists. When viewers comment or review your dental video, this enhances the relevancy of your video to your designated topic and highlights its importance. Invite viewers to comment and be sure to encourage conversations to keep within a professional forum since it will be displayed with your video.
Our Media Service is a custom video solution for your dental practice’s marketing needs. Our service includes online video optimization and guidance on how to maximize the use of social networking tools. Call us at 1-800-IMATRIX. Our DentalMatrix Internet Consultants are ready to share more about how video can enhance your business.