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Posted on 08-08-2012
The number of social media users on Facebook and Twitter has a combined number of 1.5 billion people and counting. Think about that number in terms of the potential opportunities you are missing out on if your business is not on these social networks.
Fortunately, building an online presence through social media is fairly easy and takes only a few simple steps.
Go to http://twitter.com and select “Sign up for Twitter.”
Enter your business name in the Full name field, as people will be searching for your dental practice in this way.
Use your business email and password for your Twitter account so that you and your employees can have access to the account.
Choose a Username that closely reflects your business name (the Username will not contain spaces). Ex. DentalPracticeUSA
When you are finished, click on “Create my account.”
Next, add a photo and bio. Promote your brand by uploading your logo (best size 128px x 128px) as your photo and potentially also as your background image. Twitter limits bios to160 characters. Be descriptive of your dental practice, but concise.
Lastly, go to Settings (in the top right corner) > Profile > Location > Website to include both your city and website address.
Now that you’re signed up, are you unsure of whom to follow? Twitter will actually give you suggestions based on your category preferences. Click on Browse categories, and type in “dental.” People that are in affiliation with your industry will appear. Simply click Follow for whichever brands and/or people appeal to you. (i.e. @OralB, @AmerDentalAssn).
Twitter limits each post to 140 characters, so make them count! You can reply to posts and share information from other Twitter users by clicking “Retweet” underneath their status.
Before setting up a business page, you will need a personal page in order to be an administrator. To do this, go to http://www.facebook.com/. Complete the sign-up form using your personal information and click “Sign Up.” If you already have a personal Facebook page, skip this step and go to step two.
Now that you have a personal Facebook account, go to http://www.facebook.com/pages and create a business page where shown in the upper right hand corner. Choose “Local Business or Place,” and complete the business details. Click “Get Started.”
Upload your logo or a photo of your business or dental staff as your profile picture. (http://www.jonloomer.com/2012/07/13/facebook-timeline-dimensions-another-change/)This picture will appear by all of your posts and should serve as a branding image. Next, upload a cover photo. Click “Edit” and select “Update Info” to fill in your dental practice’s basic information including a short bio and website URL.
Once your business page is complete, invite your friends, family and contacts to join your Facebook page by uploading an email list. You can also invite your current Facebook contacts via your personal Facebook page. After you have built a fan base, keep people up-to-date with new additions to your office, fun dental facts, or current news stories relating to dentistry.
Always make sure to keep your posts engaging, so users will be more likely to interact. Be professional, but also remember to have fun! Social media encourages communication with your current patients and entices new patients to come through the door.
Call1-800-IMATRIX and speak to one of our Internet Consultants about our Social Media Service to discuss how building your online social media presence will help improve your dental business.
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