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Posted on 08-15-2012
In her article “100 More Social Media Statistics for 2012,” Cara Pring states that 50% of people follow a brand through social media and that Twitter is being used as a marketing tool by almost 75% of companies. Social media as a marketing tool is a trend growing at a rapid rate. Because of this growth trend, it is very important that you manage your dental practice’s brand across all of your social media accounts. In today’s blog and infographic, I will share 3 “Do’s and Don’ts” for successfully branding your dental practice.
For successful branding, choose an image or logo that properly represents your practice and that you want patients to associate with you. As an example, use a logo, photo of you or your office that communicates what your practice offers or your mission. Once you have selected the image or logo for your dental brand, it is imperative that you are consistent in using that image across all of the social media accounts for your practice.
Using different images or varying logos will confuse your patients, as will using an image that does not properly reflect your services or practice. In order to build a recognizable brand and attract new patients, you need to be clear and consistent. Using only one image helps to maintain this consistency.
When creating your social media accounts for your dental practice, use the same color scheme and file naming system that you use on your website or logo. Name files with your dental practice’s name so that search engines and patients can easily find you and remember your name.
A color scheme is often associated with a brand, so when you vary from the color scheme on your social media accounts you are varying from the brand you created. Additionally, use a reliable file naming process that always follows a similar format and relates to your business name.
When you create social media accounts for your dental practice, make sure they all have links to your practice’s website and your other social media accounts. Doing so ensures that a potential patient can navigate your online presence easily without being directed away from your website or social media accounts.
Don’t overdo it with links. Only link to pages on your website or social media accounts that have important or relevant information. Keep an eye out for users that are linking from your sites to unrelated websites or blogs as that will give potential patients a “spammy” experience.
If you would like to get started on creating a social presence for your dental practice, but don’t know where to start, call us at 1-800-IMATRIX. Our Internet Consultants are ready to walk you through the benefits of our Social Media Service.
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