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Posted on 08-22-2012
At this point, you have likely created social media accounts (Facebook, Twitter, and Google+) for your dental practice. What is the next step? Engagement! Engagement is the key to successful social media efforts that also benefit your practice.
Managing social media for your dental practice builds an online community that creates a personal connection between you and your employees. You can increase user engagement on your social media in many different ways. Below, I have listed 4 ways to get you started:
1. Share a Photo. Sharing a photo is a great way to get a “Like” (Facebook), a retweet (Twitter), or a share (Google+). The photo should be interesting and encourage a response, but it should also correlate to dental health in general, your practice in particular, or your business philosophy. Great examples are photos of a patient’s smile makeover, your office or staff, or a funny cartoon about oral health.
2. Post a Video. Online videos can spread across the Internet quickly, thereby reaching a broad audience. This viral aspect is often due largely to the number of shares it has on social media sites. To encourage this type of engagement with your video, make sure it grabs the viewer’s attention, provides relevant information, and/or discusses what sets your dental practice apart from your competitors.
3. Pose a Question. When posting a question on your social media, make sure it does not elicit a ‘yes’ or ‘no’ answer only. Encourage responses by asking patients to share their success story regarding their smile makeover, invite questions about your services, or ask for their advice regarding some aspect of the dental industry.
4. Share Something Cool and Exciting. If there is online buzz about a particular type of dental technology you use or if there is a major breakthrough in dental health, share that with your patients. If you find a news article that gives helpful tips or tells a great story, your patients will likely want to read about that as well.
My last tip is to make it fun, but keep it professional. If you are enrolled in our Social Media Service at DentalMatrix, then you are already seeing the benefits of these types of engaging posts. If you are interested in finding out more about our DentalMatrix Social Media Service and how it can benefit your dental practice, call us at 1-800-IMATRIX.
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