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How to Get Started with SEO Content Writing for Your Dental Practice

How to Get Started with SEO Content Writing for Your Dental Practice

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Posted on 09-12-2012

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Content for your website is one of the most essential components for increasing both your online rank and credibility. Your content should include keywords you want to rank for but more importantly, the content needs to make sense and be relevant to your business. Here are five tips to follow when creating SEO-friendly content so it clearly conveys your business message.

dental seo content.jpg

Building Blocks of Well-Written SEO Content

1. Keep your audience in mind. The main goal of your website content is to attract new dental patients as well as keep current patients interested with new information. Appeal to what a potential patient would be looking for which would include things like: contact information, business history and services offered.

2. Create catchy headings. Headings are going to be the first thing that patients read when they come to your site. You want to make sure your headings are informative, but concise; catchy, but professional.

3. Maintain a word limit. You might have a lot to say when it comes to your dental practice, but make sure you are condensing it to the key points that are going to be most important to your patients. Leave further description and updates on specific topics to include in blogs, press releases, or through communication on social media. Typically, 475-500 words for a page of content and 300-350 words for a blog are best practice.

4. Be professional, but not too technical. When it comes to your business, you will want to be explanatory when discussing the services you offer. However, if you begin to use a lot of dentistry jargon unfamiliar to people outside of your industry, they will lose interest more quickly and will likely stop reading. You want to engage your reader while also giving them the information they need to know to make a decision about your practice.

5. Proofread. Start with a rough draft that outlines all the points and keywords you want to include. After you have written your content, go back through and proofread for misspellings or poor grammar to ensure that what people are reading is a true reflection of what you want your website to portray.

Content provides visitors with information. It’s one of the ways search engines determine your rank online. Your content should be engaging, so understand that poorly written content can also make a patient want to disengage as well. Content matters and you want to make sure yours is written well. 

Questions about SEO content management for your dental business? Let us handle that for you at Internet Matrix, Inc. Call 1-800-IMATRIX (1-800-462-8749) and speak to one of our Internet Consultants to discuss the right service package for you. 


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