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Posted on 09-12-2012
Content for your website is one of the most essential components for increasing both your online rank and credibility. Your content should include keywords you want to rank for but more importantly, the content needs to make sense and be relevant to your business. Here are five tips to follow when creating SEO-friendly content so it clearly conveys your business message.
2. Create catchy headings. Headings are going to be the first thing that patients read when they come to your site. You want to make sure your headings are informative, but concise; catchy, but professional.
4. Be professional, but not too technical. When it comes to your business, you will want to be explanatory when discussing the services you offer. However, if you begin to use a lot of dentistry jargon unfamiliar to people outside of your industry, they will lose interest more quickly and will likely stop reading. You want to engage your reader while also giving them the information they need to know to make a decision about your practice.
Content provides visitors with information. It’s one of the ways search engines determine your rank online. Your content should be engaging, so understand that poorly written content can also make a patient want to disengage as well. Content matters and you want to make sure yours is written well.
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