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Posted on 09-19-2012
On-page optimization is a key component to improving your organic search rankings. There are several important factors in on-page optimization and in this blog we examine how to make these factors work on your dental website.
Heading tags (H1 and H2 tags) are HTML tags that identify what the page content is about for search engines and readers. These should relate to the content of the webpage and include keywords. The first heading on the page should always be a H1 tag, which is the highest level heading. Any subsequent sub-headings should be formatted as a H2, H3, or H4.
Keyword density refers to how many and how often keywords appear on the page. Keywords should be tightly focused on the topic for each page. Trying to optimize for too many keywords on a page will dilute the SEO value of the page and subsequently hurt page ranking in search engines. Over optimizing a page can also be confusing for readers if the content doesn’t flow naturally. Mention each keyword between 2-4 times and aim for a 3-5% keyword density per page (based on 475-500 words per page). Search Engines may also consider over-use of keyword or keyword phrases to be spam.
Proper keyword density should make the content sound natural. Start with a heading about a broad topic, then move on to more specific sub-headings that fall under that topic. A keyword referring to the broad topic should be distributed throughout the page, while the keywords relating to the specific sub-headings should only appear under those sections.
Creating links from anchor text, (keywords or keyword phrases) to related pages on your website improves optimization and increases the likelihood of higher search engine ranking for those terms. Select relevant keywords or keyword phrases on each page and create a link from them to a page on your site that is related to that keyword. For instance, link from a keyword phrase like “dental implants” to a page that discusses how dental implants work. Think about what topics the reader may be interested in reading more about at that point in the page.
Once you have optimized the text of your webpage, you should include a relevant dental image. While an image breaks up the text on a page, it also tells search engines that you are crafting great pages. An image is also an opportunity to include optimized language in the form of an “alt tag.” Alt tags are HTML tags that describe the picture with relevant keywords. Website crawlers cannot “read” images. An alt tag, provides information for the crawlers that they can read about the image. This adds to your credibility in search engines and will make the images appear in search results as well.
If you would like more information about dental website optimization, call us at DentalMatrix at 1-800-IMATRIX ( 1-800-462-8749).
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