About 4 billion videos are watched daily, according to YouTube. According to this statistic, almost half of the population of the world views an interesting video each day. As a dentist, your practice can tap into this online video arena and generate interest about your dental services in the local community.
At DentalMatrix, we recommend video advertising as a useful marketing medium. YouTube has predicted that by the year 2015, more that 50% of all online ad campaigns will include cost-per-view video ads. Local businesses can truly benefit from video advertising. A local business owner can create and run a cost-effective video ad campaign that geo-targets a particular audience with defined viewer demographics.
How Does Pricing Work for Video Advertising?
Rather than charging for the number of times an ad appears (impressions), online video advertising costs are determined by actual video views. Advertisers only pay for actual views of videos. A view is defined as a user watching 30 seconds of the video or a user seeing the end of the ad. Video ads are designed to reach local viewers that Google determines through data compiled from YouTube, YouTube search, and Google display networks.
Advertise on YouTube: 4 Different Ways
TrueView on YouTube offers several different video advertising options suited to the various needs of advertisers. Advertisers can experiment with three different networks (YouTube Videos, YouTube Search, & Google Display Network) and different formats to get the best results and reach possible. In-search, in-slate, in-display, and in-stream are the ad formats available on TrueView.
Getting Started: Setting up a Video Ad Campaign
To get started with video ad campaigns, set up an account at http://www.google.com/ads/video. Next determine advertising budget, interests, gender, City, State, and other variables to improve the relevancy of your Google AdWords video campaign. By defining ad attributes and formats, you can modify the campaign to get the best return on video bids.