Posted on 2011-01-03 14:51:31
If you're like most people, there's a good chance that you have resolutions for 2011. You want to turn up the juice in your business and bring in more new patients, as well as expand the marketing for your dental website.
Where most people fail in their New Year's resolutions is how they state their plan.
On New Year's Eve, a friend of mine said "I'm going to try to learn how to salsa dance."
A goal statement like this will not work for several reasons, but let's go to the most obvious one. Long before Socrates, Buddha, and even the agricultural revolution, there was a great thinker whose wisdom changed the course of time. His most famous declaration to his disciples was:
"Do or do not. There is no try." - Yoda
Trying is really planning to fail but wanting credit for making the effort. Any time someone says "I tried," in the past tense, you know he or she did not succeed. So whenever you say "I will try," you're sowing the seeds of failure. If you were interviewing hygienists and one candidate said "I will try to come to work sober," you would likely not hire him or her.
Instead of hedging your bets by "trying," just say what you're going to do for your dental website and go do it.