Posted on 2011-01-04 15:14:50
On Monday, we had a post about New Year's resolutions, and how people often start off on the wrong foot by using the word "try." Today we'll get into some more goal setting strategy to help you power up your practice and dental website.
There are basically two types of goals you can set: "action goals" and "results goals."
Action goals are statements like "I will submit my dental website to 25 directories."
Results goals are statements like "I will have 40 new patients on my schedule every month."
I would suggest you make most of your goals action-based because you more control over your behavior than anything else. As long as you're realistic about your time and energy available for the goal, you can confidently plan on taking an action and do it. The more you set action goals and achieve them, the more self-confidence and discipline you will develop.
As for results goals, it's better to keep them in mind but not make public declarations of them. You can never firmly make a "commitment" to a results based goal, but you can always commit to realistic action. Just keep your eye on the prize while taking action with your practice and dental website.