Posted on 2011-01-06 12:58:59
On this blog, we cover big picture subjects, such as goal-setting and networking, as well as smaller details like specific local SEO tactics. Depending on where you with your dental website, some topics may be more interesting to you than others. Today I want to explain why we cover such a breadth, and where you should focus your attention.
Here is a relevant quote from the Tao te Ching:
"When the Tao is lost, there is goodness.
When goodness is lost, there is morality.
When morality is lost, there is ritual.
Ritual is the husk of true faith,
the beginning of chaos."
To put into business terms, there is a rhythm and flow to quality, profitable business. When you are really in "the zone" with your dental website and practice, you can just follow your intuition and good decisions happen naturally.
Of course, you can't always be in "the zone." The next best thing is when you're coming from a place of giving value to your patients. You want to give health and wellness to as many patients as possible and that passion drives your practice.
However, sometimes you can't stay totally positive and 100% patient focused. You're thinking of your own needs, and that's where general business principles come in such as pricing correctly, marketing your dental website, and lowering costs.
When you're getting out of touch with good business principles, that's when the little details come in, such as wondering if you should blog once a day or once a week, or what percentage of keyword density you need.
Are the little details still important? Absolutely.
You need to have your SEO taken care of professionally, and you need a quality dental website to bring in new patients and money. However, all of these fall into place with ease and confidence when you're operating from a higher ground.
We share both the big picture concepts and little details so wherever you are on this scale, you'll be able to take your dental website to the next level.