Posted on 2011-01-12 14:06:40
We've all heard the phrase "there's no such thing as bad press."
As a health professional with a dental website, you know you don't have the luxury of letting your reputation go wild, but does that quote have any relevance to you?
Let's look at the difference between "good bad press" and "bad bad press."
Bad bad press is when a public figure does something that's annoying to fans or customers. This could include an actor breaking contract and leaving a blockbuster TV show mid-season. For a dentist it could mean adding unnecessary x-ray examinations as an excuse to charge more.
Good bad press is when a public figure does something annoying to anyone besides the fans or customers. An example of this would be a hip-hop star getting sued by his record label for uploading his album to his MySpace site for fans to download before the release date. For a dentist, it could mean getting sued by a health insurance carrier for violating his agreement in giving a free teeth whitening.
Obviously, the actions above can have their own consequences to your career. However, it's good to have an understanding of how your reputation affects your dental website marketing to patients.