Posted on 2011-01-25 10:33:47
Some months back, we talked about promoting your dental website through contacting your patients on their birthdays. We talked about postcards, ecards, and phone calls, but somehow did not mention one of the easiest ways to say "Happy birthday."
If you have a Facebook page with your patients added to it, then you should be getting notices of when client birthdays are coming up. You can put these all into Google calendar so you get reminders of the dates. This is very helpful because Facebook doesn't let you set up automatic daily notices when a birthday comes.
When you wish your patient a happy birthday on his or her wall, two things will happen. For one, your patient will appreciate the kind words. Secondly, your patient's Facebook friends may click to see your profile and end up on your dental website. Just 5 seconds a day can make a large difference in your marketing.