Posted on 2011-01-26 14:49:37
While you progress in marketing your dental website, you may see a competitor's site and want to model it. This is a common temptation, especially if your competitor is successful. Sometimes this can pay off, but there are dangers to this mentality. Here are some reasons why it might not be helpful to model your marketing based on what another dentist does:
1. He might be excellent with his offline marketing and succeeding in spite of a poor online marketing strategy.
2. He might be making a lot of money online, but is now testing a new approach. The version of his dental website may be an experiment that has not resulted in any new patients.
3. He may have done his web marketing perfectly in the past, but has switched to a poor marketing provider and hasn't realized it yet.
Now, there may actually be some great things to pick up from a competitor for your dental website, but you should always know why you want to copy them. It can't just be because he's successful in general. Keep this in mind during your competitive research.