Posted on 2011-02-01 14:22:28
When you're creating communications for your dental website, some ideas for headlines and email messages may seem like a good plan at first, but are too similar to what some shady online characters are doing.
A recent example was Tony Robbins advertising his upcoming business seminar. The subject of the email he sent out was "We guarantee you 1 million dollars but you must act now."
I wasn't sure if the self-improvement master had his email account taken over by Nigerian scammers, or simply outsourced his marketing to them. Either way, it brought up all the wrong associations, and that affected credibility.
This is a pretty extreme example, especially for a big name, and I doubt most of you would go this far. However, it's always a good idea to keep this kind of thing in mind when marketing your dental website.