Posted on 2011-02-10 13:48:15
To get the best results from your dental website, you'll have to keep track of where your visitors come from and what they do once they get to your site. Google Analytics is a huge asset in getting this done.
An additional tool which makes this even easier is Google URL Builder, at
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578.
When you have a specific campaign in mind, you would enter the variables on the page to create a unique URL. For example, suppose you have an AdWords campaign which talks about teeth whitening. You would then put "adwords" as your source, "ppc" (pay per click) as your medium, and "whiteteeth" as your campaign name. If your site was DentalDivinity.com, you might end up with an URL like: http://dentaldivinity.com/?utm_source=adwords&utm_medium=ppc&utm_campaign=whiteteeth.
This may look long and technical, but your Google Analytics account will figure out what means what, and make your data reading a lot easier. See how this helps you improve your dental website performance.