Posted on 2011-02-16 13:42:40
When you're putting together a plan of attack for your dental marketing website, you will find that you sometimes differ with your staff or marketing consultant on what to do.
There's an easy solution to this.
A) If you have a strong budget, test both ideas.
B) If you don't have the budget to test, err on standard best practices.
This is all very simple. Even if you had unlimited funds, you could test everything. However, this is not the most realistic or profitable approach. The good news is you do a Google search or go to your favorite marketing blog to find some answers. Most of the time, you'll find a rough agreement between the experts on what you should do.
Remember that you only get paid for patient appointments from your dental website, not for creative ways of getting them in.