Posted on 2011-02-21 13:07:46
In the past, we've given recommendations to use free Google tools for your dental website, including Google Analytics and Website Optimizer.
Today, we're going to share a free Google tool you should avoid instead: Blogspot. This is a popular blogging platform that can be attractive if you're on a budget, but here are some reasons why this is a bad idea:
1) This is one of the few free web products where everyone knows that it's free. The knowledge that your patients could set up a blog as easily as you will make you look either cheap or broke.
2) Visitors can get your blog in hot water by hitting the "Report Abuse" link. I don't know any dentists who have lost their blog over this, but it doesn't look good to show the world that you report to someone else for your blog content.
3) There are links to take potential patients away from your site, such as the "Next Blog" link. Visitors have enough ADD that you don't need to give them any more reasons to step away.
DentalMatrix has its own iBlog feature to give you all the dental website blogging benefits you could want, without the drawbacks. Contact your Customer Support Coach to get started with this.