Posted on 2011-03-11 15:32:44
When marketing your dental website online, you may have tried to see what kind of ROI you are getting from social media. It's only natural to want to track the fruits of your labors and financial investments. With social media, as well as search optimization and email marketing, it may not be clear how much money is coming back from your efforts.
Some of the costs associated with social media can include advertising to get your friends base larger, or paying an assistant to help take care of some of the busywork for you. Most of this work is done long before you'll see a return.
Some of the things you can track will be how many patients come into your office after hearing about you through Twitter or Facebook. You can have a simple survey when they walk in to help figure this out. However, it's very difficult to measure how much social media is affecting repeat visitors. Just do the best you can.