Posted on 2011-03-16 11:38:46
This past Monday, we explored what time of day had the best response rate for patient emails and newsletters. Today we're going to look at blogging: specifically what days are ideal.
Blogging is different from emailing in that the time of day is not so important, but the day of the week is pretty crucial. The things to keep in mind are consistency and regularity.
Whether you post two, three, or eight times a month, it's not as important as keeping the days of the week consistent. Even if you post once a month, you should nail it down to a certain day, such as the first Wednesday or last Thursday of the month. The actual day and time is not so crucial, though mornings are ideal. This means if you have a choice between 4 posts in a month that are regular, or 6 posts that are irregular, go with the lower number.