Posted on 2011-03-25 14:03:27
Today we have another "break room food" inspired post.
Our DentalMatrix team hit a new milestone in business development, so we were treated to a pizza lunch. When the pizza was delivered, we had the glory of seeing a half-dozen types of pizza, and they were all very tasty.
At some point I was curious where the pizza came from, so I could order some on my own. I was amazed to find that there was nothing on the box but "From your neighborhood pizzeria." There was no way to know which neighborhood pizzeria to call because there was no name or contact information on any of the boxes. Most customers will not go through the trouble to track down a company. It's been a couple hours since I had the pizza and I still haven't asked anyone where it came from. It's very possible that by tomorrow, I might have completely forgotten about it.
If you give or sell any products from your dental practice (maybe toothpaste, denture cleaners, floss samples), make sure that you have a label with your office contact information on it, at the very least. You never know who might need a dentist and picks up your sample toothbrush at the right time.