Posted on 2011-04-13 16:06:50
Earlier today, I called some printing firms to find pricing for a brochure we'll be sending out in the near future. These printing companies often don't have pricing on their sites, so you have to call for a quote. One of the companies I called had a lady take down my project specifications and then said "Thank you for the quote request, we'll email you pricing in a few minutes."
I was amazed that this company ran things the way it did. You don't get a better opportunity than an inbound call who wants to buy. Not only was I not given pricing or directed to purchase, but I wasn't even asked for my phone number for them to call later.
By closing the conversation with only my email, she left me no other option then to call other companies on my list. I ended up choosing one that gave me clear pricing on the spot.
When you have someone on the line who is considering becoming your patient, do whatever is necessary to schedule an appointment. If you can't do that, at least get a contact number so you can call another time. You can't trust that the new patient will reach out to you again.