Posted on 2011-04-20 12:55:51
As your market your dental website, you will see many possibilities for advertising. An expanding trend is the ability to auto-populate your advertisements with demographic information.
This week, I saw an ad that took this a bit too far. It said "California: Is it a scam?"
This is a formatted headline that has worked with product names, such as "Weight Loss Pills: Is it a scam?" or "Tummy-tuck: Is it a scam?"
While questioning whether the entire state of California is a scam may make a lot of people laugh, it's not very funny to whomever is paying hundreds or thousands of dollars to show the ad.
Be very careful when using auto-generated ad text, or avoid it altogether.