Posted on 2011-05-11 15:48:42
A very tricky concept for small business owners to understand is that you can never stay in one spot in your business success. Your practice and dental website will always either be improving or getting worse, depending on your actions and mindset.
This applies to everything in life, including health and relationships. Similar to a bicycle, you can't stay on the same part of the ground more than a second or you'll fall down, you always have to be moving. This can get annoying because it would be nice if you were simply "DONE" once you had your SEO taken care of for your site.
Your options are either to keep aggressively building your business yourself, or to hire someone else to take that role over for you. There's a real power in having a hired gun that gets you on the top of the search results for Google and Bing and doesn't stop working to get you even more business. Consider how you can apply this to your practice.