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It can be astounding how often the best marketing practices go against common expectations.  Longer sales copy results in more sales, simple graphics often work better than complex graphics, and here's a new one:

If you send your prospects emails more frequently, you will get less unsubscribers and spam complaints. Some internet marketers attribute this to the idea that it's a bit of a jarring effect to get an email from someone you haven't heard from in a while.  No matter what the explanation is, here are the stats for you.