Posted on 2011-06-20 14:33:13
If you're hiking a trail in the wilderness, things might not always go according to plan. It may have rained so the rocks might be slippery. Maybe the water isn't clean enough, or mosquitoes hide underneath the rocks.
When these things happen, you can easily launch into a tirade about how the natural environment isn't fair to you and that things should be different. However, you probably wouldn't engage in this thinking because you understand that it's worthless to scream against the clouds or the rocks.
You don't judge the terrain.
It's the same with everything involved in your dental web marketing and practice management in general. There will be patient issues, Google algorithm changes, and economic ups and downs all the time. Judging and complaining will not change anything, so it makes no sense to judge the terrain here either. You'll still do what you can to work within the environment, or even alter it as necessarily. You plan your SEO, and talk to difficult patients to straighten things out. You may even write a letter to your congressperson over the new IRS bill. However, you don't rebel internally against the business environment as unfair. You just do the best with what you have.