Posted on 2011-06-24 15:51:50
I had a very interesting mini-metaphor happen in the DentalMatrix office today, concerning wealth and prosperity.
The vending machine in the building tends to hold onto coins, so you have to shake it a bit to get your change. After getting a soda, I rocked the machine a little bit and a penny from on top of the machine came down and fell on the floor. I said to the Customer Support Coach in line behind me, "See? When you take action for money, it comes from unexpected places."
This fundamental principle applies to your dental practice and web marketing. The times you take action to raise your income will often indirectly bring you that prosperity you're looking for. A patient you send a birthday card to might not need a dentist but may refer you to a lucrative new patient. A poster you put up in a town nearby might not get you patients but instead get a journalist interested in interviewing you. There is much power in continuous action.