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An Easy Way to Track Success for PPC

An Easy Way to Track Success for PPC

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Posted on 11-07-2012

By:John DaSilva

Tracking your Success for PPC is easy, simply link your Google Adwords and Google Analytics accounts. By linking these two accounts, you will be able to track what path visitors who click on your PPC ads take once they arrive on your dental website. You can then use this information to improve the quality of your ads and website while increasing the ROI of your Adwords campaign.

First, you need to make sure you have a Google Analytics account set up for your dental practice. If you do not have a Google Analytics account, go to: google.com/analytics to sign up for a free account for your practice.


After the Google Analytics account has been set up, adding conversion goals is simple. A “Thank You” or an “Order Confirmation” page is easy to set as a goal. You don’t even need to add any code to your dental website. You can also implement events by adding JavaScript code to your video or external link. This process is simple and is a useful tool once it is implemented.

Before you link your Adwords and Analytics accounts, you need to have administrative rights to both accounts.

To begin, login to your Adwords account and click on “Tools and Analysis.” Next, select “Google Analytics” from the menu that drops down.


Click on the “Admin” (upper right hand corner of the gray bar).


From the “Account Administration” page, select the Analytics account that you want to link up to your Adwords account.


Click the “Data Sources” tab.


From the “Adwords” section ,select “Link Accounts.”


A pop up will appear and you will need to choose the profile to link to. Select “Auto-tag my links” as well (see image). This allows Analytics to automatically tag your Adwords links and enables you to track the behavior of visitors arriving from your Adwords ads.


Your Adwords account will now be linked to your Analytics account.


If you are interested in learning more about PPC for your dental practice, call DentalMatrix at 1-800-IMATRIX.

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