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Our Management Team
Asaf Benhaim
CoFounder & CEO
Asaf began his role with iMatrix in 2001 when he had a vision to provide affordable high quality website solutions. Today the company under Asaf’s guidance has grown to be a multi-million dollar organization, servicing niche markets on the internet - both in the USA and internationally.
Asaf has achieved this by building the infrastructure to support the company’s growth. “iMatrix is a technology-centric company, however the key of our success is not fueled by technology, it is powered by the resourceful dedicated team members of this organization. A highly effective cohesive management team is vital to our continued leadership in the niche markets we operate.”
Asaf continues to oversee the organization and is a visionary working closely with his team of engineers and web designers to bring to fruition many new technological tools for the use of iMatrix clients. He has a keen eye for the progression of the internet and ensures that his company is a leader in the market place.
Tracy Walton
Brand Development Manager
With a strong background in customer service and an incredible passion for everything related to the wonderful world of the web, Tracy joined the iMatrix team in 2007 as the Customer Support Manager. Tracy is now the Manager of Brand Development and is dedicated to driving the expansion of iMatrix products and services to the next level. Tracy’s hands on approach and ability to identify client needs are an integral part of the growth and success of iMatrix. Having studied internationally, Tracy is bilingual and also holds a Bachelor of Science Degree in Psychology.
Julie Klens
Senior Accounting Manager
As the Senior Accountant & Human Resources Manager, Julie Klens has over 25 years of senior financial management including the supervision of developing fiscally smart start-ups. Julie oversees our accounting division and has the responsibility of keeping our team happy by providing the HR support that is necessary to maintain our corporate culture. Prior to joining iMatrix she was in the cellular, animation studio, bio-tech, and service fields. Julie has a Bachelor of Science in Accounting from an East Coast university.
David Barber
Director of Engineering
David joined the iMatrix team in 2010 and brings with him over twenty years of experience in the industry. Starting with over a decade at high-tech pioneer Bolt, Beranek, and Newman (BBN), famous for their early work with the ARPA/Internet, first email and router, etc., David moved on to leadership positions in the San Diego area at both start-ups and larger firms such as Intuit where he lead the TurboTax Online development team. David’s professional interests include Agile development techniques and championing a culture of innovation across engineering and business groups. David’s educational background includes a focus on applied Psychology and Statistical methodologies.
Narelle Gorman
Sales Manager - DentalMatrix
With a background in building and developing teams - Narelle has used her leadership and business skills to drive start ups to become market leaders. With a focus on generating relationships that are supportive for both her clients and partners by delivering effective marketing strategies for the dental professional she believes in encouraging dental health for everyone.
Originally from Australia, Narelle has worked in five countries and has studied international business. Before joining DentalMatrix Narelle was VP of Sales and Marketing overseeing the internet marketing of more than 2500 dental practices in the United States and Canada. Narelle is a highly educated negotiator, dynamic communicator with a contagious zest for life and a big smile.
Rick Reyes
Senior Design Manager
Rick has been passionate about graphic design for screen and print since graduating from the Art Institute of Dallas in 1996. Rick came on board with iMatrix in August of 2006 to design and build the front-end framework for the next generation iMatrix system. Rick's designs are bright and innovative and maintain a strict adherence to guidelines established by the Web Standards Project. Through Rick's expert use of CSS, Image Sprites and Xhtml, we are able to provide our clients with profit boosting search engine optimized website solutions that will remain fresh for years to come.
Rick has extensive experience creating web sites that include flash/multimedia presentations and his approach to web design is inspiring. Over the past 14 years, Rick has acquired a mastery of industry standard design tools and continues to build on an already extensive skill set with an insatiable thirst for technical/artistic knowledge and self improvement. Rick is a true professional!
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